Every year, trade shows offer companies and organizations of all sorts the opportunity to network with each other and vie for the attention and business of their target audiences. Maryland is known for hosting many conventions and trade shows throughout the year, especially in large metropolitan areas like Baltimore and Annapolis. Each industry has at least one trade show, allowing members of that industry to network with each other and see how their company compares to the competition. Attractive trade show displays are what separates your business from your competitors and are an opportunity to put your best foot forward in front of potential customers.
If you’re planning on attending a trade show to showcase your company or organization, you might be thinking about how you want to position your brand to make it stand out from your competitors and peers. What are some of the best ways to do that? Trade show displays generate interest and opportunities for your company, turning casual interest into results. But getting your brand noticed involves a multitude of factors, including the quality of the trade show displays, how well they reflect your company’s products or purpose, the originality of your giveaway items and promotional materials, and how well your overall presentation matches the impression you want to leave on your customers. But there is no denying that, when utilized effectively, trade show displays have the power to make sure your organization is unforgettable in the eyes of other trade show attendees.
I worked with Nicole Gray on a rack card for Christ Church, Port Republic, MD Nicole quickly and efficiently responded to all requests and changes. The rack card was completed and shipped in just over a week and that included sharing the rack card with the church committee members for approval. It was a pleasure to work with Nicole and Heritage Printing, Signs, and Displays. I highly recommend them!
Trade show displays don’t have to just be a simple banner or booth design. They should command the room and position your brand in a way that’s unforgettable. Trade show displays can include outdoor event signage, some informative supplemental materials such as brochures, presentation folders, or fun giveaway items. You will also want to make sure you have the necessary supplemental materials to create a lasting impression on prospective customers. These can include:
Booklets can be an immensely valuable component for any trade show display. Booklets are a perfect way to advertise your organization’s products, mission statement, employees, or other outstanding features in a portable, visually-engaging form that your prospective customers can take with them.
SRetractable banner stands are a reliable way to advertise your brand in a crowded trade show. They’re portable, versatile, and can help your trade show display stand out from your competitors.
Create an impact at your event with custom vinyl banners that help your attendees learn about your products and services in a positive and memorable way. There are infinite ways to get your message across using custom banners that are versatile and visually appealing.
Direct your attendees in the right direction with signage that helps guide all that are attending you event. Directional signage not only promotes your event but can draw attention to your individual booth and help people feel at ease with where they are going.
Optimize unused space with floor graphics that are customizable and versatile in their applications. Great for providing wayfinding solutions or directing your attendees to your booth; floor decals are adaptable to interior and exterior locations making them the ideal choice for a variety of events.
Have characters, mascots, or other notable spokespeople you wish to show off in life-size form? Character cut-outs are an appealing way to make characters come to life and add interest and appeal to your trade show display.
Heritage Printing, Signs & Displays is the leading sign company serving clients throughout Southern Maryland, including Annapolis and Baltimore. We specialize in creating high-quality trade show signage that excites and commands attention. We have a well-earned reputation for creating trade show displays with an emphasis on craftsmanship, effective positioning of your brand, fast turnaround time, and customer service that makes us the envy of our competitors throughout Maryland. We at Heritage Printing, Signs & Displays utilize an innovative combination of graphics, engineering, and technical experience to produce displays that are a functional aspect of your trade show presence. Our custom-made printed materials are designed to be eye-catching, memorable, and functional.
Our team at Heritage Printing, Signs & Displays has been printing and installing trade show displays for clients throughout Maryland since 1977. Our goal is to make your organization’s message leave an impact and achieve your goals. We keep your satisfaction, budget, and time at the forefront throughout the entire printing and installation process. Our project managers are here to help you take that first step. When you reach out to the Heritage team, we take the time to assess your goals, budget, and timeline for implementation so that we can give you a competitive quote. And what’s more, we install and take down your trade show displays for you! Your satisfaction is our top priority.
Want to get a jump start on your next trade show? Or do you have a convention coming up? Contact Heritage Printing, Signs & Displays today at (301) 843-1997 to speak to one of our project managers. Or if you want to Get a Quote online, use our convenient form. We can’t wait to begin the trade show creation process with you!