Experiential graphics refers to the materials used to shape a customer’s experience of interacting with an interior space. Experiential graphics involve the orchestration of typography, color, imagery, and form to ensure that customers and employees have an impactful and even meaningful experience with a company’s interior space. Put simply, experiential graphics ensure that all who enter a company’s interior have a positive impression of the company. Large markets like Louisville, KY are teeming with companies and organizations that seek to connect with their target customers, but effective and professionally installed experiential graphics play a large role in giving successful organizations the extra edge.
Examples of experiential graphics are numerous and encompass a variety of sign and display combinations to create an impactful and immersive experience for clients and customers. Some examples include wayfinding systems, architectural graphics, exhibits, and themed or branded spaces. An effective piece of signage distinguishes between a brand that leaves an impact on potential customers and a bland or forgettable interior space that doesn’t translate into sales. The most effective experiential graphics contain a fusion of elements to make an impression that’s unique and amplifies what makes your organization distinct and meaningful for your target audiences.
I worked with Heritage to design custom banners for my small business and got wonderful service from Dean and the rest of the team at Heritage! The signs were beautiful and exactly what we were looking for. They stood out well at our outdoor events!
The magnetic appeal of experiential graphics begins from the moment that customers and pedestrians encounter your storefront. Storefront graphics entail a variety of elements to be eye-catching such as window graphics and retail point of purchase displays, among others. Storefront graphics have utility for all kinds of industries, including non-profits and event venues, because they are the first encounters with your brand that potential customers will have.
Upon entering your space, experiential graphics continue their captivating effect on customers with lobby signs and graphics that are designed to make a statement about your company. Lobby signs are a particularly effective application of experiential graphics because they allow customers and other collaborators to get to know your organization.
Experiential graphics have their most versatile and widespread applications inside corporate interior spaces in the form of wall wraps made from adhesive vinyl. Wall wraps on the lobby interior walls might highlight key branding images or slogans, mission statements, company values, current promotions, or other important information while enhancing the immersive nature of your company’s hallways, offices, and showrooms.
Every company or organization has core values, corporate milestones, mission statements, and other important ideas that deserve to be highlighted in an inspiring and immersive way. Timeline wall displays amplify your company’s values, history, and important staff members while serving as a visually captivating experience. The importance of core value walls and mission statement displays can’t be overstated for creating an inspiring environment for employees.
Three-dimensional signs that are integrated with other graphical elements are among some of the most effective applications of experiential graphics. Standoff mounted signs made from a variety of materials including acrylic, bronze, and brushed ACM while being safely mounted and lifted one to two inches off from the wall. When combined with dimensional lettering and any surrounding graphical elements, standoff mounted signs give your logo, important text, or other imagery depth and appeal.
The power of experiential graphics extends to every area of your business, including the sections of your space that typically face employees more frequently. Custom signs enhance office interior spaces such as meeting rooms, exhibition spaces, recreation areas, and individual office spaces. The experience that your employees have with your brand matters just as much as those your customers have, so experiential graphics have immense power to create an inspiring environment for your workers.
Heritage Signs & Displays is a leading provider and installer of experiential graphics for companies and organizations in Louisville, KY. From our beginnings in Southern Maryland in 1977, we have expanded to multiple locations in the Mid-Atlantic and Southeast regions and the Bluegrass State. Our talented team members have won hundreds of regional and national industry awards for our work, as well as hundreds of 5-star reviews from our overjoyed clients. We make it our mission with every job we do to meet our clients’ needs, exceed their expectations, and leave their interior spaces transformed with the signs and graphics we manufacture.
In the years that we have been in business, the experienced signage experts at Heritage Signs & Displays have refined the sign installation process to be efficient, collaborative, and respectful of your time and budget. Our project managers take a thorough assessment of your goals for your experiential graphics as well as deadlines and intended installation site. Our sign installers conduct a site survey in your space to take precise measurements and address any challenges within the space before installing your new graphics. On the day of the installation, we move efficiently to minimize interruptions to your workday and leave your customers and employees amazed with the positive effects of your new experiential graphics.
Experiential graphics can have an enormous transformative effect on your interior space for your clients and your employees. If you’re ready to have new experiential graphics professionally printed and installed in your Louisville, KY office, contact the team at Heritage Signs & Displays. Get a Quote for free using our convenient online form or call us at (502) 576-7599 to speak to a project manager today!