Experiential graphics refers to the materials used to shape a customer’s experience of interacting with an interior space. Experiential graphics involve the orchestration of typography, color, imagery, and form to ensure that customers and employees have an impactful and even meaningful experience with a company’s interior space. Put simply, experiential graphics ensure that all who enter a company’s interior have a positive impression of the company. Large markets like Louisville, KY are teeming with companies and organizations that seek to connect with their target customers, but effective and professionally installed experiential graphics play a large role in giving successful organizations the extra edge.
Examples of experiential graphics are numerous and encompass a variety of sign and display combinations to create an impactful and immersive experience for clients and customers. Some examples include wayfinding systems, architectural graphics, exhibits, and themed or branded spaces. An effective piece of signage distinguishes between a brand that leaves an impact on potential customers and a bland or forgettable interior space that doesn’t translate into sales. The most effective experiential graphics contain a fusion of elements to make an impression that’s unique and amplifies what makes your organization distinct and meaningful for your target audiences.
The magnetic appeal of experiential graphics begins from the moment that customers and pedestrians encounter your storefront. Storefront graphics entail a variety of elements to be eye-catching such as window graphics and retail point of purchase displays, among others. Storefront graphics have utility for all kinds of industries, including non-profits and event venues, because they are the first encounters with your brand that potential customers will have.
Upon entering your space, experiential graphics continue their captivating effect on customers with lobby signs and graphics that are designed to make a statement about your company. Lobby signs are a particularly effective application of experiential graphics because they allow customers and other collaborators to get to know your organization.
Experiential graphics have their most versatile and widespread applications inside corporate interior spaces in the form of wall wraps made from adhesive vinyl. Wall wraps on the lobby interior walls might highlight key branding images or slogans, mission statements, company values, current promotions, or other important information while enhancing the immersive nature of your company’s hallways, offices, and showrooms.
Every company or organization has core values, corporate milestones, mission statements, and other important ideas that deserve to be highlighted in an inspiring and immersive way. Timeline wall displays amplify your company’s values, history, and important staff members while serving as a visually captivating experience. The importance of core value walls and mission statement displays can’t be overstated for creating an inspiring environment for employees.
Three-dimensional signs that are integrated with other graphical elements are among some of the most effective applications of experiential graphics. Standoff mounted signs made from a variety of materials including acrylic, bronze, and brushed ACM while being safely mounted and lifted one to two inches off from the wall. When combined with dimensional lettering and any surrounding graphical elements, standoff mounted signs give your logo, important text, or other imagery depth and appeal.
The power of experiential graphics extends to every area of your business, including the sections of your space that typically face employees more frequently. Custom signs enhance office interior spaces such as meeting rooms, exhibition spaces, recreation areas, and individual office spaces. The experience that your employees have with your brand matters just as much as those your customers have, so experiential graphics have immense power to create an inspiring environment for your workers.
Heritage Signs & Displays is a leading provider and installer of experiential graphics for companies and organizations in Louisville, KY. From our beginnings in Southern Maryland in 1977, we have expanded to multiple locations in the Mid-Atlantic and Southeast regions and the Bluegrass State. Our talented team members have won hundreds of regional and national industry awards for our work, as well as hundreds of 5-star reviews from our overjoyed clients. We make it our mission with every job we do to meet our clients’ needs, exceed their expectations, and leave their interior spaces transformed with the signs and graphics we manufacture.
In the years that we have been in business, the experienced signage experts at Heritage Signs & Displays have refined the sign installation process to be efficient, collaborative, and respectful of your time and budget. Our project managers take a thorough assessment of your goals for your experiential graphics as well as deadlines and intended installation site. Our sign installers conduct a site survey in your space to take precise measurements and address any challenges within the space before installing your new graphics. On the day of the installation, we move efficiently to minimize interruptions to your workday and leave your customers and employees amazed with the positive effects of your new experiential graphics.
Wall wraps are large-scale vinyl prints that completely cover a wall or surface. Experiential graphics, on the other hand, incorporate elements of design such as typography, illustration, photography, shapes, and colors to create a unique visual experience to evoke an emotional response from viewers. These visuals are usually used to communicate a brand story, highlight products or services, and guide customers through the space.
Experiential graphics can be used to help create a unique and inviting atmosphere in several ways. They help to establish and communicate a brand identity by incorporating elements such as logo designs, taglines, or interesting visuals that represent the company’s values and mission. This will help to differentiate the space from its competitors and make customers feel like they are in a special place. In addition, experiential graphics can be used to draw attention to the space’s features and attractions. This could involve highlighting areas or activities with eye-catching design elements such as wall murals, decals, or LED backlit signs. By doing this, customers are more likely to explore various aspects of the environment which will help to create an immersive and inviting atmosphere.
When implementing experiential graphics, it is important to focus on the end goal and carefully consider how best to achieve that. The design should be tailored to meet the needs of its intended audience and consider factors such as size, location, and color. It is also important to ensure that the visuals are eye-catching and consistent with the overall brand identity. This includes making sure that the design elements align and blend with the existing space, providing a unified look and feel. In addition, when designing experiential graphics, it is important to keep in mind accessibility needs such as color blindness or impaired vision.
Yes! The installation team at Heritage Signs & Displays uses the right installation tools to quickly get your graphics up and running in almost any environment.
Removing experiential graphics is not as easy and straightforward as it may seem. It requires careful planning and precise execution since removing the wrong element can have serious consequences on both the visual impact of a design and its overall success. The first step in the safe removal of experiential graphics is to identify which elements need to be removed or modified. This includes any elements that are no longer needed or relevant to the design. Once identified, the next step is to assess the impact of removing or modifying them on the overall design.
Experiential graphics can have an enormous transformative effect on your interior space for your clients and your employees. If you’re ready to have new experiential graphics professionally printed and installed in your Louisville, KY office, contact the team at Heritage Signs & Displays. Get a Quote for free using our convenient online form or call us at (502) 576-7599 to speak to a project manager today!
