All sports fans have heard the terms “Play to Win” and “Play not to Lose”, but do we really know what it means?
Play to Win
Here are some terms that best describe PTW:
_ Being aggressive
_ Controlling the tone of the game or match
_ Playing at a pace that best suits the talents of the team
Play Not to Lose
Likewise, some related phrases for PNTL:
_ Being submissive
_ Relaxing because of a lead
_ Coasting
_ Prevent defense
We have all witnessed these scenarios for our beloved college and professional teams. We dominate the first portion of the contest and stay strong to the finish for the win. This usually happens when playing a lesser talented team.
OR
Your team controls the initial portion and seemingly have the “game in the bag” and begins to relax. The opponent comes storming back and wins the game at the buzzer, or in overtime.
Where does this mentality generate from? How can a talented group of individuals dictate their will and other times, enable others to mandate the situation? The answer is relatively simple:
CULTURE
The culture of a group is more than heart, or determination or even talent, culture is all those entities and more. Culture is a mindset, having confidence in your leaders, being transparent in communication and responsibilities. Culture is not a feeling, it’s a belief, believing that the group is one as a team, there are no superstars, only team mates working together to reach a mutual goal.
At Heritage Signs & Displays, we play to win! Our leaders have developed Core Values that are clear, concise and transparent, every employee at Heritage Signs & Displays understands our Core Values and buys into them wholeheartedly. We work with like-minded individuals that understand the value of team and appreciate the benefits from that mindset.
We live our Culture and share it with every project we work on. Our customers appreciate the courtesy and professionalism, we regularly receive 5-Star Google reviews for our exceptional customer service. Going the “extra mile” is how we play to win.
Are you involved with a printer that plays to win or plays not to lose?
Do you have to micro-manage your projects or are you confident in your print team?
If you prefer to work with professional printers, one that take ownership of your commercial printing and interior signage project, wouldn’t you want to depend on a team that Plays to Win?
Poke is a raw fish salad served as an appetizer in Hawaiian cuisine, and sometimes as a main course. Heritage Signs & Displays Customer Service representative, Jerry Hyatt had a wonderful experience working with Jerry Turbeville on a group of 10 Poke Bar Dice & Mix custom signs. The signs were made from 0.5” PVC in 3 layers, topped with 3-Dimensional letters.
Poke Bar Dice & Mix is an international franchise with locations across the US and Canada. Our journey with fish began in 1989 when Yanagi Sushi was opened in the heart of Northridge, CA. With years of sushi experience under our belt, we found it was time to expand our horizons and experiment with what we know.
Our mission is to provide fresh, healthy food in a fast and efficient way without sacrificing quality, as well as to expand our vision of Poke Bar through our franchises and Poke Bar Family Members. Learn more at www.ilovepokebar.com
“Jerry and everyone at Poke Bar are exceptional to work with, very structured and organized, they made this project trouble-free” Jerry Hyatt.
Writing This is the easiest part of the process, you have the desire, inspiration and a topic, put “Pen to Paper” and let the enjoyment begin. One suggestion: write for both children and parents, keep in mind that both need to enjoy your children’s book.
Illustrations Graphic artists are a “dime a dozen” in this millennium based world, but illustrators with a sense for a child is unique. Have an idea of how you envision your imagery, artists rarely need inspiration, but getting off on the right foot means better communications. Find someone you will enjoy working with, hopefully local so you can enjoy coffee, time together, etc.… Pictures attract children more than words, if they like your imagery, you have a stronger chance of them reading your text and getting your message.
Page Count 32-page count has become the standard, too much will lose the child’s attention and too little may not engage them enough to return (returning is the key to success). Font size, white-space and typography play a large part in your page count.
Printing and Binding Finding a printer is much like finding an illustrator, find one you like working with, saving a dollar or two here may cause you thousands in delays, quality and frustration. Customer service should be at the forefront; did you feel important when you first communicated with the printer? Can you place a short-run order or are you pushed to print thousands in order to save on the “per book cost”?
Binding can be saddle-stitched (like a booklet), perfect bound (with a glued square spine) or lay-flat saddle stitched (square spine with a staple and no glue). There are other options, but saddle stitched is preferred and the most cost effective.
Marketing Selling your children’s book is the most difficult challenge. At this juncture, you have a ton of time and expense involved, without any return. How do you sell your book? Here’s my 4 tips:
Website: register your name or author name (if different than your name) and build your brand platform there. Sub-pages on various books can easily be created for every writing you publish. Have a blog and post weekly about you, your writings and your experience.
Amazon: the beginning of the eCommerce explosion started with books. Have your book available to purchase on Amazon.
Social Media: create a unique account on platforms used by your targeted audience. Post regularly and respond promptly. Pictures, just like your book, attract more attention than words.
Readings: setup reading engagements at local schools, libraries and anywhere your target audience will gather. Make it fun and always give a book away, while having some to sell.
Reviews People buy on price and heart, they positive review from the heart! Some social media platforms have options for reviews, search engines have reviews, but you may have to use a physical address to set up an account. Ask people for reviews at every opportunity, gather email addresses and send them links to your review platforms. REMEMBER, make it easy by sending a link, simply asking will rarely provide a review.
Writing is fun, keep it fun by choosing the right people to help you. We would love to have a conversation about printing your children’s book. Our mission is to help you look better in your market and we do it with a smile!