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The Christmas Tree Story

Christmas Tree

Each year we celebrate Christmas with family, friends and co-workers, many of us erect an evergreen tree in our homes as a symbol of Christmas, below is my version of the meaning of the Christmas Tree.

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The initial historical mention of using the evergreen at Christmas was in 12th century Germany, and it was referred to as a “Paradise Tree”. An evergreen fir was erected during the Christmas season as a symbol of the tree of life, which was in the Garden of Eden. The evergreen fir was considered a sign of hope that the spring season was forthcoming, because the fir endured the harsh European winters. Simply enough, through Jesus Christ, we have the hope of everlasting life.

In short; the evergreen lives through winter (difficult times) without fading or losing its needles, many people believe the Christmas Tree represents the immortality of the resurrected Christ.

The lights on the first Christmas Tree were candles, which were to symbolize Christ and his eternal life gift to us. Candles give us light and warmth as it consumes the wax, it’s made from, Jesus gave of his own substance, his life (wax), so that we might find a divine light. Once we discover the divine light for ourselves, we can, through the power of the Holy Spirit, give of ourselves to others.

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Thank you to all our friends, vendors and customers, we exist for you and we appreciate your support.

Everyone here at Heritage wishes you a very Merry Christmas!

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Kevin Smith
Marketing Manager
Heritage Custom Signs

Second Surface Printing

Second Surface Window Graphics

Business owners and managers understand what storefront window graphics are and how effective they are in promoting to foot traffic. What they don’t know is how the vinyl is printed.

Second surface is the practice of printing on the face (adhesive side) of the vinyl. This process enables the vinyl to be installed inside the building, away from the outdoor elements. Second surface graphics are protected from after-hours onlookers and have a longer life expectancy than first surface.

Second surface graphics are printed in a “mirror image” to be a right reading image for viewers. A print ready image for second surface will be inverted in order to print as a first surface piece.

It’s more than just vinyl!

Second surface is used on many acrylic signage, it provides a richer, elegant appearance of the sign, especially a standoff lobby sign. Printing directly to the substrate, albeit acrylic, vinyl or glass, is done with any image, regardless of orientation.

Second surface myth debunked:

The cost is the same! Although some sign printers charge an addition fee to create a reversed image, we never do. We consider print ready art as any image approved for production, whether it be first or second surface.

Kevin Smith
Marketing Manager
Heritage Custom Signs

5 Facts about Sign Printers

There may be more than 5 facts that you should know about sign printers, but to be brief, 5 will suffice.

Customer service is vital when committing to a purchase, feeling comfortable and secure during the purchase process. Today’s technology takes human interaction out of many printing projects and often consumers feel unappreciated and void of satisfaction in their purchase.

FACT #1 Heritage Custom Signs & Displays has 120+ Google reviews, with a 5.0 average at our two locations.

Graphic design is a skill, manipulating and creating digital art through software is difficult and it takes a true experienced professional to produce exceptional results. It’s common place for most signage orders need help with their digital art.

FACT #2 Heritage Custom Signs & Displays has 7 creative professionals working full-time in the Art Department.

Most signs are disappointing because the result fails to meet the expectations of the customer. Proofing the art, prior to print, is critical to a successful sign project.

FACT #3 Heritage Custom Signs & Displays has a proofing process that encapsulates more than just the client, several artists review it to avoid mistakes.

On-time delivery is a necessity in the sign printing industry, many times the sign your order is time sensitive and must arrive on schedule for an event. Delays add stress and anxiety to a high intensity event, most delays can be avoided with a dynamic process of design, proofing, production and delivery.

FACT #4 Heritage Custom Signs & Displays specializes in “Hair on Fire” orders to fulfil last minute, overnight projects and deliver them on schedule.

Signage must be installed, small retractable banners, fabric banner stands, Hop-up displays are easy to erect with one or two people, but large custom displays and interior wall art should be professionally installed to guarantee satisfaction.

FACT #5 Heritage Custom Signs & Displays has a full-time staff of experienced professional installers.

Kevin Smith
Marketing Manager
Heritage Custom Signs