Wayfinding signs are a category of signage that helps accurately label interior directions, room identifiers, exit doors, restrooms, restricted access areas, and in-store maps, aiding customers and employees to navigate your office or showroom. Wayfinding signs take on a variety of forms and serve a multitude of functions, but are used to guide employees, guests, event attendees, and other pedestrians around a workplace interior or an event environment. Wayfinding signs can also reflect your brand through the use of company-specific colors and fonts, adding a touch of branding to your corporate interior or event environment while serving a vital function.
For effective navigation in your interior environment, it's crucial to have diverse and purposeful wayfinding signage. These signs play a vital role in guiding both customers and employees seamlessly throughout your space. Each piece of wayfinding signage should be tailored to its location and function, ensuring a cohesive and functional design. At Heritage Signs & Displays, we specialize in crafting custom wayfinding signs using advanced CNC router and laser cutter/etching technologies. Our signage not only aligns with your branding but also enhances the aesthetics of your surroundings.
Wayfinding signs serve the important purpose of directing individuals within a space. By strategically placing these signs and ensuring clear visual communication, you can facilitate easy navigation for everyone in your building. Simplifying messaging and optimizing sign placement can greatly assist employees and customers in finding their way around your premises.
Heritage Signs & Displays is a leading provider of wayfinding signs for companies and organizations in Richmond, VA. We specialize in environmental graphics, custom signs, event environments, and commercial printing. Our expertise in custom sign and graphics solutions is matched only by our commitment to creating accessible and navigable environments. Our approach combines professional confidence with a deep understanding of our clients’ needs, ensuring that your signage embodies your brand's purpose and messaging. Our experienced team has won hundreds of industry awards as well as 5-star customer reviews. Brands have been amplified and workplace interiors have been enhanced by the wayfinding signs and other unique graphical and signage solutions we have created and installed.
Elevate your space with wayfinding signage that marries functionality with design. Reach out to Heritage Signs & Displays to begin your signage project. Call us at (804) 660-8560 to speak directly with our experts or submit a request through our online form for a free quote. We look forward to working with you!
At Heritage Signs & Displays, your signage journey commences with a simple outreach to our seasoned team. From the moment you connect with us, a dedicated staff member will be at your side, delving into your unique needs, budgetary considerations, and envisioned timeline. With meticulous on-site assessments, we gain an intimate understanding of your space, laying the groundwork for a proposal that encapsulates your vision down to the last detail. If you need new designs made from scratch, we offer environmental graphic design services. Upon your approval, we orchestrate a seamless installation process tailored to your schedule. We ensure that your custom wayfinding signage resonates with your brand ethos and exceeds your expectations at every turn.
The integration of efficient wayfinding signage in corporate settings holds the potential to significantly elevate the customer experience. By facilitating easy and streamlined navigation within a space, these signs contribute to a seamless customer journey. This, in turn, minimizes the time and energy customers might otherwise expend in finding their way, leading to an enhanced overall experience. Moreover, the presence of well-designed wayfinding signs fosters an aura of professionalism and orderliness throughout the corporate environment. Such meticulous attention to detail reflects positively on the company and serves to leave a lasting and favorable impression on customers.
An effective wayfinding sign should incorporate the following critical components:
Clarity and readability in the text: The text displayed on a wayfinding sign must be easily discernible and comprehensible, utilizing an appropriate font size and style that suits the distance from which it is viewed.
Concise and straightforward communication: Wayfinding signs should deliver information in a direct manner, utilizing succinct language and minimal wording or symbols to prevent ambiguity.
Utilization of universally recognized symbols and icons: Employing symbols and icons that are universally understood can expedite the communication of information to customers.
Uniform design: Maintaining a consistent design across all wayfinding signs within a location fosters a unified visual experience for customers, facilitating their navigation process.
Color and contrast are integral elements that greatly impact the effectiveness of wayfinding signage. A well-thought-out color scheme can direct customers' attention to vital information and enhance their navigation experience within a space. Here are several key considerations to bear in mind:
Emphasize contrast: Opting for high contrast between the background and text colors significantly boosts visibility and readability, especially for individuals with visual impairments.
Simplicity is key: Overloading a sign with numerous colors can overwhelm and confuse readers. It is advisable to stick to a simple color palette that is gentle on the eyes.
Mind the lighting: The lighting conditions in a location can alter the appearance of colors, underscoring the need to test signage under varied lighting setups for optimal visibility.
When considering materials for interior wayfinding signs, it's crucial to choose options that balance durability with aesthetic appeal. Various materials cater to these needs:
Acrylic: Acrylic signs offer a robust solution, combining durability with design flexibility. They can withstand wear and tear while providing customization options.
Metal: For areas with high foot traffic, stainless steel signs excel due to their strength and resilience. The sleek finish and textural variations make them a popular choice.
Vinyl: Vinyl wayfinding signs present a unique alternative, offering a soft and adaptable signage option. They can be customized with printed designs and are suitable for indoor applications.
Heritage Signs & Displays partnered with Indivior to transform their offices in Richmond, VA, and Raleigh, NC, with custom workplace graphics. The multi-phase project included wall wraps, dimensional lettering, acrylic signs, award displays, and standoff-mounted signs, all designed to reflect Indivior's mission and values. The installations celebrated employee achievements, enhanced branding, and improved wayfinding, creating a cohesive and inspiring workplace environment. The project was praised for its professionalism, precision, and seamless execution across both locations.
Heritage Signs & Displays' collaboration with Method (formerly Skookum) to rebrand their corporate headquarters. The project included dimensional lettering, wall displays, LED-lit signage, wall wraps, and frosted vinyl, creating an immersive and branded environment. Heritage worked closely with Method's team, ensuring accurate execution and timely delivery. The transformation was completed in August 2021, with Method's employees moving into the revamped space in September. The project reflects Heritage's commitment to quality and collaboration.
