Category: News

Elevating the Event Environment

ServiceNow hosted a two-day, high-attendance program at the Charlotte Convention Center focused on putting AI to work for enterprise teams. The agenda concentrated on practical workflows, customer case studies, and hands-on sessions that connected technology leaders, partners, and practitioners.

Heritage produced and installed a coordinated mix of graphics and displays that supported guest flow from arrival to breakout rooms. The plan prioritized clear landmarks at registration, intuitive wayfinding along long corridors, and a consistent visual language that matched the profile of a national platform event.

Project Goals + Background

ServiceNow is a global cloud platform for digital workflows that unites data, AI, and processes on a single system to help organizations work more efficiently. The program in Charlotte extended that mission by convening users and partners to explore real-world applications and outcomes.

The client supplied artwork and locations. Heritage translated those files into venue-ready formats, aligned counts and sizes with room assignments, and sequenced production for an on-time install and clean removal. Throughout planning, the team referenced our Conference Graphics and Event Environments playbooks to maintain consistency across zones while coordinating Professional Installation around the convention center schedule.

Process + Solutions Delivered

• Meter Boards: Single- and double-sided boards established reliable touchpoints for schedules, room lists, and sponsor content.
• Column Wraps: Lower-panel treatments on two key columns marked the footprint near registration and framed high-traffic approaches.
• Window Graphics: Eight placements near the Richardson Ballroom terrace carried brand elements into glass while keeping daylight and visibility.
• Fabric Backdrops: A 10-foot display created a clean, photo-friendly focal point behind registration.
• Retractable Banner Stands: Portable messaging reinforced the theme at session doors and transitions.
• Conference Essentials: Easel signs, podium graphics, handheld lollipop signs, and directional arrows provided quick, flexible communication at decision points.
• Professional Installation: On-site assembly and application coordinated with venue operations for a smooth setup and strike.

Final Outcome

Registration, session entry points, and cross-corridor transitions read as one connected environment. Attendees found information at a glance, moved confidently between rooms, and experienced a consistent brand presence suited to a flagship regional program. The venue returned to standard operations on schedule with all elements removed cleanly.

Elevating a Brand-Led Workplace in Charlotte

Crafted is a Charlotte-based branding and marketing agency known for helping organizations communicate clearly and grow with intention. Their team asked us to bring that same clarity to their office—using visuals that feel purposeful, energize daily work, and connect the brand from first impression to meeting room.

The plan centered on large-format wall wraps, branded glass privacy, and clean wayfinding that tie together multiple zones. From a bold red feature area that extends onto the ceiling to quiet, light-friendly conference glass, every element was built to serve people and message.

Project Goals + Background

The brief was straightforward: create a cohesive environment that expresses Crafted’s identity without overpowering the work taking place in it. That meant clear brand moments at entries, consistent visual cues across departments, and glass treatments that protect focus while keeping daylight and openness.

Color consistency and alignment across walls, corners, and ceiling surfaces were critical. We coordinated artwork scaling and paneling to preserve sightlines, reinforce hierarchy, and make the space easy to navigate for clients and team members alike.

Process + Solutions Delivered

• Wall Wraps: Large-format graphics span key walls and a ceiling section to anchor circulation and create an immediate brand moment.
• Frosted Vinyl: Conference glass received privacy film with branded panels that soften light and reduce distraction while keeping spaces bright.
• Window Graphics: Entry doors and wayfinding accents carry brand cues from the exterior threshold into the interior.
• Dimensional Lettering: The existing logo was surveyed, templated, and repurposed for a crisp, layered read.
• Business Signs: Door and stair identifiers support navigation and keep the visual system consistent.
• Professional Installation: Coordinated site work ensured clean seams, precise alignment, and minimal disruption.

Final Outcome

The finished environment tells a clear story from the first step inside: who the brand is, what it values, and how the team works. Bold wall graphics set the tone in shared areas, while frosted glass and concise identification keep meetings focused and movement intuitive. The result is a space that helps Crafted welcome clients, support creative work, and stay visually aligned day-to-day.

Looking to create a similar effect across your workplace? Explore related solutions like Custom Signs, Office Signs, Interior Signs, and Environmental Graphics.

Elevating the PBSA Mid-Year Conference Environment

The Professional Background Screening Association (PBSA) hosted its 2025 Mid-Year Conference at the Crystal Gateway Marriott in Arlington, VA. As their team prepared for a multi-day gathering of industry professionals, they turned to Heritage for visual solutions that would support the tone, flow, and identity of the event.

Working from client supplied artwork, Heritage produced and installed branded graphics throughout the hotel including the lobby, escalators, elevators, and registration areas to help guide attendees and create a polished, high-visibility environment. Our team managed all aspects of print prep, production, and on-site execution under a compressed schedule that included weekend installation and weekday removal.

Project Goals + Background

PBSA’s internal event team had a clear vision for how the environment should look and feel: elevated, cohesive, and purposeful. The goal was to reflect the organization’s professional identity through branded visuals that engaged attendees from the moment they arrived.

Heritage worked closely with their design files and floorplans to ensure every element was correctly scaled, prepped, and sequenced for production. We also performed detailed site coordination and material selection to ensure smooth application on various surfaces across the venue.

Process + Solutions Delivered

• Column Wraps: Wrapped four columns throughout the hotel with conference branding to reinforce messaging and fill negative space
• Registration Desk Wrap: Applied a wide-format desk wrap to serve as a branded focal point in the attendee check-in area
• Glass Walkway Graphics: Installed two large-format decals on interior glass railings to enhance visual presence and define the event footprint
• Elevator Wraps: Wrapped elevator doors and header panels on three units to bring visual consistency across vertical transitions
• Escalator Graphics: Branded both sides of two escalator columns to carry the theme across high-traffic vertical spaces
• Meter Boards: Produced freestanding double-sided displays to support wayfinding and agenda visibility
• Installation Services: Coordinated all installation logistics with hotel staff, completing weekend setup and scheduled removal with minimal disruption

Final Outcome

From bold column wraps to directional signage, every element was produced and installed with precision to elevate PBSA’s conference experience. Attendees moved through a branded environment that supported clarity, professionalism, and event cohesion at every turn.

Heritage was honored to help PBSA bring their vision to life by providing reliable, venue‑ready graphics backed by a responsive project team and experienced installers. We take pride in supporting events like these with solutions that reflect both purpose and polish.