Elevating a Brand-Led Workplace in Charlotte
Crafted is a Charlotte-based branding and marketing agency known for helping organizations communicate clearly and grow with intention. Their team asked us to bring that same clarity to their office—using visuals that feel purposeful, energize daily work, and connect the brand from first impression to meeting room.
The plan centered on large-format wall wraps, branded glass privacy, and clean wayfinding that tie together multiple zones. From a bold red feature area that extends onto the ceiling to quiet, light-friendly conference glass, every element was built to serve people and message.
Project Goals + Background
The brief was straightforward: create a cohesive environment that expresses Crafted’s identity without overpowering the work taking place in it. That meant clear brand moments at entries, consistent visual cues across departments, and glass treatments that protect focus while keeping daylight and openness.
Color consistency and alignment across walls, corners, and ceiling surfaces were critical. We coordinated artwork scaling and paneling to preserve sightlines, reinforce hierarchy, and make the space easy to navigate for clients and team members alike.
Process + Solutions Delivered
- Wall Wraps: Large-format graphics span key walls and a ceiling section to anchor circulation and create an immediate brand moment.
- Frosted Vinyl: Conference glass received privacy film with branded panels that soften light and reduce distraction while keeping spaces bright.
- Window Graphics: Entry doors and wayfinding accents carry brand cues from the exterior threshold into the interior.
- Dimensional Lettering: The existing logo was surveyed, templated, and repurposed for a crisp, layered read.
- Business Signs: Door and stair identifiers support navigation and keep the visual system consistent.
- Professional Installation: Coordinated site work ensured clean seams, precise alignment, and minimal disruption.
Final Outcome
The finished environment tells a clear story from the first step inside: who the brand is, what it values, and how the team works. Bold wall graphics set the tone in shared areas, while frosted glass and concise identification keep meetings focused and movement intuitive. The result is a space that helps Crafted welcome clients, support creative work, and stay visually aligned day-to-day.
Looking to create a similar effect across your workplace? Explore related solutions like Custom Signs, Office Signs, Interior Signs, and Environmental Graphics.
