Author: Heritagecustomsigns

Elevating a Policy-Focused Convening in the Heart of DC

Educational Testing Service (ETS) hosted a multi-day convening at Hotel Washington, steps from the White House, drawing a national audience from education, workforce, and nonprofit sectors. ETS is a global education and talent solutions organization known for advancing the science of measurement and supporting lifelong learners.

Heritage collaborated with client-supplied artwork to produce and install a large scale and impactful set of event graphics across lobby and meeting levels. The result was an environment that guided wayfinding, framed key moments, and presented a polished visual standard appropriate for a high-profile agenda with plenary sessions, breakouts, and media capture points.

Project Goals + Background

The event team needed clear visual definition across multiple floors without overwhelming guest flow. Objectives included creating strong first impressions at arrival points, reinforcing program identity in gathering zones, and ensuring directional clarity between sessions.

Heritage translated the plan into venue-ready components sized to the site, scheduled production under tight timelines, and coordinated install and strike around the hotel’s event calendar. Installation occurred Tuesday, April 22 at 9:00 a.m., with removal on Thursday, April 24 at 8:00 a.m., minimizing disruption to hotel operations.

Process + Solutions Delivered

• Column Wraps: Branded two faces of six structural columns to anchor the event footprint and carry theme colors through public spaces.
• Meter Boards: Freestanding displays used for schedules and sponsor messaging positioned near registration and key transitions.
• Easel Signs: Foamcore panels for announcements and room-adjacent callouts where flexibility and quick placement were essential.
• Lollipop Signs: Handheld and portable markers to manage crowd movement at peak windows.
• Mirror Graphics: EZ-cling treatments on large mirrors to extend branding into high-traffic corridors without permanent change.
• Fabric Backdrops: Two 10 ft backdrops for photo and interview moments, providing a consistent visual for press and attendee content.
• Retractable Banner Stands: Thirteen portable displays deployed near session rooms and registration for message reinforcement.
• Posters: Framed prints supporting thematic storytelling and program visibility across quieter corridors.

Final Outcome

The finished environment balanced presence and clarity. Column graphics, mirror treatments, and portable displays created a seamless visual language that oriented guests and elevated the overall experience. Heritage delivered on a compressed schedule with coordinated install and strike, leaving the venue ready for immediate turnover and preserving the hotel finish standards expected at a premier downtown property.

ETS continues to convene stakeholders around learning and workforce topics at national scale. Heritage was grateful to support the mission by ensuring the setting matched the caliber of the conversations taking place.

Overview

Escape Room Live is a well-known escape game venue in Georgetown. It draws friends, families, and company teams for fast paced challenges and photo worthy wins. On M Street, first impressions matter. Guests arrive in waves and move quickly from the sidewalk to check in, then to the right studio. The space needed graphics that welcome, guide, and keep the story of the brand present at every turn.

Heritage partnered with the team to plan a clear guest path. We used their artwork and built a unified set of wall wraps, window graphics, and interior signs that work together. The goal was a bright, readable environment that feels like part of the game while supporting staff and daily operations.

Project Goals + Background

The plan focused on three needs. Make the entry easy to spot. Make each studio easy to find. Keep movement inside smooth and simple. Every choice aimed at fast wayfinding for first time visitors and a consistent look for repeat guests.

Durability and clarity were also important. Surfaces see heavy use and many group photos. Graphics needed strong color, clean type, and simple messages that can be read at a glance. We coordinated approvals with the client and installed during business hours to keep the venue on schedule. The result is a guest flow that feels natural from the street to each room.

Process + Solutions Delivered

• Wall Wraps: Big, bold graphics set the tone in high traffic areas and create clean backdrops for team photos.
• Window Graphics: Entry and interior windows carry simple text and icons so visitors know where to go before they step inside.
• Interior Signs: Studio names and directional markers read from a distance and keep groups moving to the right door.
• Business Signs: A compact street facing element supports visibility on M Street and points guests toward the entrance.
• Professional Installation: Our team surveyed, templated, and installed to align graphics across doors, windows, and key walls.

Final Outcome

Escape Room Live now feels connected from the first glance outside to the moment a group enters a studio. Guests find the right door faster. Staff spend less time pointing and more time hosting. Brand color and type carry through the space so photos look consistent and shareable.

This project reflects teamwork, service, and a standard of excellence. Graphics do the quiet work in the background while the games take center stage, which is exactly what the venue needs on busy nights.

Check out our pages for similar environments and solutions: Environmental Graphics, Business Signs, Interior Signs, Wall Wraps, Window Graphics.

Elevating the Event Environment

ServiceNow hosted a two-day, high-attendance program at the Charlotte Convention Center focused on putting AI to work for enterprise teams. The agenda concentrated on practical workflows, customer case studies, and hands-on sessions that connected technology leaders, partners, and practitioners.

Heritage produced and installed a coordinated mix of graphics and displays that supported guest flow from arrival to breakout rooms. The plan prioritized clear landmarks at registration, intuitive wayfinding along long corridors, and a consistent visual language that matched the profile of a national platform event.

Project Goals + Background

ServiceNow is a global cloud platform for digital workflows that unites data, AI, and processes on a single system to help organizations work more efficiently. The program in Charlotte extended that mission by convening users and partners to explore real-world applications and outcomes.

The client supplied artwork and locations. Heritage translated those files into venue-ready formats, aligned counts and sizes with room assignments, and sequenced production for an on-time install and clean removal. Throughout planning, the team referenced our Conference Graphics and Event Environments playbooks to maintain consistency across zones while coordinating Professional Installation around the convention center schedule.

Process + Solutions Delivered

• Meter Boards: Single- and double-sided boards established reliable touchpoints for schedules, room lists, and sponsor content.
• Column Wraps: Lower-panel treatments on two key columns marked the footprint near registration and framed high-traffic approaches.
• Window Graphics: Eight placements near the Richardson Ballroom terrace carried brand elements into glass while keeping daylight and visibility.
• Fabric Backdrops: A 10-foot display created a clean, photo-friendly focal point behind registration.
• Retractable Banner Stands: Portable messaging reinforced the theme at session doors and transitions.
• Conference Essentials: Easel signs, podium graphics, handheld lollipop signs, and directional arrows provided quick, flexible communication at decision points.
• Professional Installation: On-site assembly and application coordinated with venue operations for a smooth setup and strike.

Final Outcome

Registration, session entry points, and cross-corridor transitions read as one connected environment. Attendees found information at a glance, moved confidently between rooms, and experienced a consistent brand presence suited to a flagship regional program. The venue returned to standard operations on schedule with all elements removed cleanly.