Business owners and managers understand what storefront window graphics are and how effective they are in promoting foot traffic. What they don’t know is how the vinyl is printed.
Second surface is the practice of printing on the face (adhesive side) of the vinyl. This process enables the vinyl to be installed inside the building, away from the outdoor elements. Second surface graphics are protected from weather and exploring hands thus typically have a longer life expectancy than first surface.
Second surface graphics are printed in a “mirror image” to be a right reading image for viewers. A print ready image for second surface will be inverted in order to print as a first surface piece.
It’s more than just vinyl!
Second surface is used on many acrylic signage, it provides a richer, elegant appearance of the sign, especially a standoff lobby sign. Printing directly to the substrate, albeit acrylic, vinyl or glass, is done with any image, regardless of orientation.
Call Heritage Today!:
As you consider your next adhesive vinyl graphic window or sign project, work with the professionals at Heritage who have the experience to make your next campaign a spectacular success. They can be reached at 704-655-1465.